REEBOK Founder JOE FOSTER interviewed by Arena McLellan
Arena McLellan • March 24, 2025

EP 4 | Inside The Property Arena (Podcast)

I recently had the privilege of speaking with JOE FOSTER, the founder of REEBOK, about what makes a truly exceptional team. His insights struck me as particularly relevant to what we do in real estate.


Here's what I learned: In any property deal, your power team doesn't just influence the outcome—it determines it.


When Joe built Reebok into a global brand, he didn't focus on finding the cheapest partners. Instead, he prioritised VALUE and INTEGRITY above all else. This resonated deeply with me because I've seen firsthand how this applies to property transactions.


Why Your Power Team Matters

Too often, I watch people chase the lowest price for real estate services, only to pay a much higher cost down the road through:

  • Missed opportunities
  • Costly mistakes
  • Stressful transactions
  • Compromised outcomes

A successful property deal isn't about finding the cheapest broker, inspector, or attorney—it's about finding professionals who bring genuine value to your corner.


The True Cost of "Cheap"

As Joe Foster emphasised in our conversation, you simply can't put a price on value and integrity. When you're making one of life's largest investments, having professionals who are:

  • Honest and transparent
  • Responsive and available
  • Committed to ethical practices
  • Willing to do what's right without hesitation

...can make the difference between a successful transaction and a costly mistake.

Our conversation is PACKED with valuable insights for both first-time buyers and seasoned investors.


Are you looking for a Power Team to help you build wealth in property? 

Not only can we help you source a under market value, off market property, but we can build your entire power team for you - that's right - solicitor, building & pest inspector, quantity surveyor, property manager and much more.

Trusted contacts that tick Joe Foster's boxes ;)


Book your FREE 20-minute strategy session with ME and let's map out your property wealth journey! 🎯

Book Now 👉 https://home.thepropertyarena.com.au/initial-consult


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