REEBOK Founder JOE FOSTER interviewed by Arena McLellan
Arena McLellan • March 24, 2025

EP 4 | Inside The Property Arena (Podcast)

I recently had the privilege of speaking with JOE FOSTER, the founder of REEBOK, about what makes a truly exceptional team. His insights struck me as particularly relevant to what we do in real estate.


Here's what I learned: In any property deal, your power team doesn't just influence the outcome—it determines it.


When Joe built Reebok into a global brand, he didn't focus on finding the cheapest partners. Instead, he prioritised VALUE and INTEGRITY above all else. This resonated deeply with me because I've seen firsthand how this applies to property transactions.


Why Your Power Team Matters

Too often, I watch people chase the lowest price for real estate services, only to pay a much higher cost down the road through:

  • Missed opportunities
  • Costly mistakes
  • Stressful transactions
  • Compromised outcomes

A successful property deal isn't about finding the cheapest broker, inspector, or attorney—it's about finding professionals who bring genuine value to your corner.


The True Cost of "Cheap"

As Joe Foster emphasised in our conversation, you simply can't put a price on value and integrity. When you're making one of life's largest investments, having professionals who are:

  • Honest and transparent
  • Responsive and available
  • Committed to ethical practices
  • Willing to do what's right without hesitation

...can make the difference between a successful transaction and a costly mistake.

Our conversation is PACKED with valuable insights for both first-time buyers and seasoned investors.


Are you looking for a Power Team to help you build wealth in property? 

Not only can we help you source a under market value, off market property, but we can build your entire power team for you - that's right - solicitor, building & pest inspector, quantity surveyor, property manager and much more.

Trusted contacts that tick Joe Foster's boxes ;)


Book your FREE 20-minute strategy session with ME and let's map out your property wealth journey! 🎯

Book Now πŸ‘‰ https://home.thepropertyarena.com.au/initial-consult


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Adelaide
By Arena McLellan May 29, 2025
πŸ“ ADELAIDE, SA – Townhouse ⚜️ Purchased for $446,000 – August 2024 ⚜️ Townhouse in the same complex sold a few weeks later for $500K! ⚜️ Comparable sales April 2024: between $530K–$550K ⚜️ $84K–$104K Capital Growth in just 8 months! (20%+ Capital Growth) ⚜️ No body corporate fees ⚜️ Excellent location close to shops, bus, parks ⚜️ $510 per week rent / 5.94% Gross Yield This property ticked all the client’s investment goals – strong capital growth potential, high rental yield, low holding costs, and excellent location. Townhouses with no body corporate fees are highly sought after, and this property provided immediate equity uplift within months of settlement, outperforming even initial expectations. CLIENT STORY: This client saw me speak at Vince Vaughn’s "The Power Of Success" event in Sydney, June 2024. Within minutes of my speech ending, they went online and booked a strategy session. Within 8 weeks, they went from watching me speak live to settling on their very first interstate investment property! They took action quickly, didn’t listen to the noise, trusted the process, and have already achieved outstanding capital growth in just 8 months. Book your FREE 20-minute strategy session now, and let’s put you on the path to building wealth in property. This call is reserved for SERIOUS INVESTORS only. Book Now πŸ‘‰ https://home.thepropertyarena.com.au/initial-consult
Perth
By Arena McLellan May 29, 2025
πŸ“ JOONDALUP, PERTH, WA - 2 Bed Apartment ⚜️ Purchased March 2024 for $352K ⚜️ Comparable sales May 2025 - $550K to $570K ⚜️ Over 200K capital growth in 14 months! That's 55%+ Capital Growth ⚜️ $600wk Market Rent = 8.86% Yield! ⚜️ Extremely tight vacancy ⚜️ Short walk to Train Station, Shops, Parks, Hospital CLIENT STORY: This client was referred to me by another existing client. This was her first time investing interstate and she was nervous, big time! However we sourced her a property which ticked all of her boxes and more - we are now discussing using the equity from this property to now purchase another one... all in less than 14 months ! Book your FREE 20-minute strategy session now, and let’s put you on the path to building wealth in property. This call is reserved for SERIOUS INVESTORS only. Book Now πŸ‘‰ https://home.thepropertyarena.com.au/initial-consult
Adelaide
By Arena McLellan May 29, 2025
We sourced this promising unit for QLD based client new to interstate investing that only had a budget of $300K: πŸ“ ADELAIDE, SA - 2 Bed 1 Bath Medium Density Unit ⚜️ Off Market Purchase for $290,000 (June 2024) ⚜️Purchased $30k-$49K Under Market Value ⚜️ Revalued December 2024 at $390K ⚜️ $100,000 / 34% Growth in 6 months! ⚜️ 7.71% Yield - Weekly rent of $430 week On the day of settlement, comparable sales increased to $350,000! This means equity of $60,000 on first day of ownership! Client wanted a property which had value add potential with the opportunity to do a cosmetic renovation for further manufactured equity. CLIENT STORY: This client was new to interstate investing and didn't know where or what to buy as they had a limited budget of $330K. Through a recommendation by one of our existing clients, they decided to use The Property Arena - an experienced buyer's agency to provide them with a complete "end to end" service - this minimised their stress and allowed them (at a small budget) to enter into another state's market with confidence and buying into a high yielding & under market value property! Book your FREE 20-minute strategy session now, and let’s put you on the path to building wealth in property. This call is reserved for SERIOUS INVESTORS only. ο»Ώ Book Now πŸ‘‰ https://home.thepropertyarena.com.au/initial-consult
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